Privacy Policy

Privacy Policy

Last updated:17-02-2026

VANAMAI (“we”, “us”, “our”) operates an online marketplace at www.vanamai.com that connects consumers with brands and sellers offering sustainable, eco‑friendly products (the “Platform”). This Privacy Policy explains how we collect, use, share and protect your personal information as a consumer on our Platform, in compliance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023.

By using the Platform, you consent to the practices described in this Privacy Policy.

1. Who we are

  • Entity: Ecodhaari
  • Nature of business: Online marketplace for sustainable products.
  • Address: 1st Floor, No.92 5th Cross, MICO Layout BTM 2nd Stage, Bengaluru,  Bengaluru Urban, Karnataka 560076.
  • Email: hello@vanamai.com

2. What data do we collect 

We collect the following personal data from consumers

  • Identity: name, title.
  • Contact: email, mobile number, billing and shipping addresses.
  • Account: username, hashed password, preferences (e.g., product categories, sustainability interests, notification choices)
  • Transaction: orders, cart contents, wishlists, invoices, applied coupons, refunds and returns.
  • Payment: payment method type, masked card or UPI details as provided by payment gateway (we do not store full card/UPI details).
  • Sustainability‑related preferences: interest in plastic‑free, vegan, organic, refills, local artisans, etc., to show relevant options.
  • Cookies and trackers: identifiers used to keep you logged in, remember choices and measure performance.
  • Communications: emails, chats, calls with our support or in‑app messaging for order issues, reviews and feedback.

3. How and why we use your data

We use your data for the following  marketplace purposes:

  • Account and access: create and manage your consumer account, login and authentication.
  • Orders and delivery: process orders, enable payments, coordinate delivery/returns/ refunds for  products.
  • Sustainable experience: show relevant eco‑friendly products, curated collections, and impact badges (e.g., plastic‑free, carbon‑conscious) based on your interests and behaviour.
  • Communications: send order updates, support responses, policy changes, and where permitted, offers, newsletters and sustainability tips.
  • Safety, fraud and compliance: detect suspicious activity, abuse, fake reviews, policy violations, and comply with legal and tax obligations (including invoices and records).
  • Analytics and improvement: understand how users interact with sustainable categories, test new features, and improve usability and performance.

 

In addition to acting as an intermediary between independent sellers and consumers, Vanamai also offers its own private‑label brands and products on the Platform (“Our Brands”). When you purchase products from Our Brands, we act both as the platform operator and as the seller of those specific products.

The categories of personal data we collect (such as your name, contact details, delivery address, payment‑related information and order history) remain the same whether you buy from independent sellers or from Our Brands. However, where we act as the seller, we may use this information to:

  • Process and fulfil your orders for Our Brands, including delivery, returns and customer support.
  • Analyse demand, quality issues and product feedback to improve Our Brands’ assortment and sustainability performance.
  • Develop new products and offers under Our Brands, including sustainable lines tailored to consumer needs.

We do not share identifiable order‑level data relating to Our Brands with competing third‑party sellers, and we do not allow any seller to access your personal data beyond what is strictly necessary to fulfil that seller’s orders. Internally, we maintain appropriate access controls and governance so that teams managing marketplace operations and those managing Our Brands use consumer data only for authorised purposes in line with this Privacy Policy and applicable law.

Where required by DPDPA, we rely on your consent (for example, for marketing communications and some types of profiling), and you may withdraw such consent at any time.

4. Cookies and similar technologies

We use cookies, pixels and similar technologies to:

  • Keep you signed in and remember your language, location and sustainability filters.
  • Measure traffic, conversions and performance of product listings and campaigns.
  • Support eco‑impact features such as tracking repeat purchases of reusables.

You can manage cookies via your browser/device settings, though some features may not work correctly if you disable certain cookies.

5. How we share your data in the marketplace

We do not sell your personal data. We share it only as needed to run the marketplace:

  • With sellers/brands: limited details like your name, contact number and shipping address, strictly to fulfil your orders and handle returns.
  • With service providers: payment gateways, banks, logistics and delivery partners, cloud hosting, analytics and communication tools, all bound by contractual data‑protection obligations.
  • With authorities: when legally required or to enforce our rights, prevent fraud or protect users.
  • Business transfers: in case of merger, acquisition or restructuring, subject to continued protection of your data.

6. International transfers (if any)

If our service providers store or process data outside India, we ensure that such transfers comply with Indian law and that appropriate safeguards are in place.

7. Data retention

We retain your data for as long as necessary to:

  • Maintain your account and order history.
  • Meet legal, tax and accounting obligations.
  • Resolve disputes and enforce policies.

When data is no longer needed, we delete or anonymise it within a reasonable period.

8. Your rights as a consumer

Subject to applicable law, you may:

  • Access: request details of personal data we hold about you.
  • Correct: update or correct inaccurate or incomplete information.
  • Delete: request deletion of data that is no longer necessary, subject to legal limits.
  • Withdraw consent: opt out of marketing communications or specific data uses based on consent.

You can exercise these rights by logging into your account or writing to [Privacy/Support Email].

9. Data security

We implement reasonable technical and organisational safeguards such as encrypted connections, access controls, secure payment integrations and regular reviews to protect your data.

10. Third‑party links

The Platform may contain links to third‑party sites (e.g., brand websites, blogs, certification bodies). Their privacy practices are independent, and we recommend reading their policies before sharing data with them.

11. Children’s privacy

Our Platform is intended for use by individuals who can lawfully enter into contracts under Indian law (typically 18+). We do not knowingly collect personal data from children under this age. If you believe a child has provided us with data, please contact us so we can take appropriate action.

12. Updates to this Privacy Policy

We may update this Privacy Policy periodically. If there are material changes, we will notify you by updating the “Last updated” date and/or providing a prominent notice on the Platform or via email/notification. Your continued use of the Platform after such changes signifies your acceptance of the updated Policy.